With the continuous improvement of living standards worldwide, the demand for kitchen and sanitary products has become more diversified and high-end. The 2025 China International Kitchen & Sanitary Ware Exhibition (hereinafter referred to as the “Exhibition”) is the largest and most professional industry event in China, gathering top brands and manufacturers from across the country and around the world. It offers an excellent platform for overseas buyers to source quality products and establish partnerships. To help you maximize your benefits from this event and make informed decisions, here is a comprehensive guide for overseas exhibitors attending the exhibition.
1. Prepare in Advance and Define Your Objectives
Clarify Procurement Goals: Before arriving, determine what you hope to achieve. Are you seeking innovative high-end sanitary products, basic daily necessities, or specific categories such as smart bathrooms, water-saving fixtures, or customized solutions? Clear objectives help you focus your efforts on the right suppliers and products.
Gather Necessary Materials: Bring business cards, company brochures, a list of procurement specifications, budget estimates, and other relevant documents. These will facilitate effective communication with potential suppliers.
Research the Event Details: Review the official website or app for layout maps, exhibitor lists, seminar schedules, and other relevant information. Planning your route in advance ensures that you do not miss key booths.
2. Make a Detailed Visiting Plan
Identify Target Zones and Exhibitors: Focus on the exhibition areas that match your needs, such as smart bathroom zones, ceramic ware areas, accessories, or supporting facilities.
Schedule Appointments: Many reputable brands offer pre-arranged meetings. Booking in advance guarantees dedicated time for detailed discussions with priority suppliers.
Allocate Rest Periods: The exhibition venues can be large and crowded. Schedule breaks to avoid fatigue, ensuring that each interaction occurs at your best.
3. Conduct Efficient On-Site Visits and Inspections
Assess Product Quality and Craftsmanship: Examine product details, material feel, manufacturing processes, and packaging. Request samples or high-resolution images to evaluate quality back home.
Focus on Innovation and Technology: Pay attention to features such as smart functions, water efficiency, eco-friendliness, and new materials—products aligned with future market trends.
Evaluate Supplier Capabilities: Engage in conversations to understand their production capacity, factory size, certifications, quality control systems, and logistical strength, ensuring they can support long-term cooperation.
Inquire About Pricing, Delivery, and After-Sales Support: Clarify unit prices, MOQ, lead times, and after-sales services to avoid misunderstandings later.
4. Leverage Digital Tools for Greater Efficiency
Use Official Apps or Digital Tools: Many exhibitions offer digital guides, appointment booking, e-business cards, or virtual networking platforms to streamline communication.
Document Your Discoveries: Take photos, record audio notes or videos of key products, branding, and conversations to facilitate post-exhibition follow-up.
Download Electronic Materials: Scan QR codes or request digital brochures for easy storage and reference, reducing physical clutter.
5. Follow Up and Develop Cooperation
Organize Your Findings: After returning home, compile a list of promising suppliers, comparing their strengths, certifications, and product offerings.
Deepen Communication: Reach out via email or video calls, discussing details such as pricing, MOQ, lead times, and terms of cooperation.
Plan Factory Visits: If feasible, visit manufacturing facilities to verify production capacity, quality control, and supply stability.
Conduct Trial Orders and Testing: Initiate small batch orders or request sample testing to assess product performance and supplier reliability.
6. Important Precautions
Cultural Respect: Be aware of and respect local customs and business etiquettes to foster good relationships.
Visa and Logistics Preparation: Apply for Chinese visas well in advance. Arrange travel, accommodation, and communication tools properly.
Protect Intellectual Property: When discussing proprietary designs or sensitive information, consider signing nondisclosure agreements.
Ensure Personal Safety: Protect your electronic devices and personal data, especially during extensive onsite networking.
Conclusion
The 2025 China International Kitchen & Sanitary Ware Exhibition offers invaluable opportunities for overseas buyers to source innovative products and build strategic partnerships. Well planning, clear objectives, efficient on-site engagement, and diligent follow-up will help you make the most of this event, achieving favorable outcomes and expanding your business footprint. We hope these suggestions assist you in gaining maximum benefits from the exhibition and opening new avenues for cooperation and growth.
